Advice is easy.
Owning the outcome is different.

Duri Kim, founder and director of BLD:B
FOUNDER DIRECTDURI / SEOUL · GLOBAL
MARKET→PRODUCT→PROOF→SALES
3
BRAND EXITS

Brands built, operated and exited directly

20K+
UNITS / 3 MONTHS

Launch sales from a founder-built brand

200+
PHARMACIES

Nationwide pharmacy distribution built

FULL
MARKET CYCLE

From strategy and production to recall and rebuild

ONE STANDARD / FOUR DECISIONS

Many moving parts.
One commercial system.

VIEW HOW WE WORK ↗
01MARKET SIGNAL

What to build

02PRODUCT LOGIC

How to build it

03MARKET PROOF

Why they will choose

04GROWTH LOOP

How it keeps growing

PROJECT ORGANIZATION

One lead.
Five distinct responsibilities.

SWIPE TO MEET THE TEAM →
DURI, FOUNDER · BRAND STRATEGY & PRODUCT01
FOUNDER · BRAND STRATEGY & PRODUCT

DURI

Sets the standard for a product that can win in market.

STRATEGY · PRODUCT · MANUFACTURING · GLOBAL
L.JAY, MARKET ENTRY · AI DATA & FUNNEL02
MARKET ENTRY · AI DATA & FUNNEL

L.JAY

Designs the route from first product to first sale.

AI DATA · SEARCH · FUNNEL · MARKET ENTRY
YUNNA, CONTENT STRATEGY · DIGITAL TOUCHPOINT03
CONTENT STRATEGY · DIGITAL TOUCHPOINT

YUNNA

Builds content that makes products found and remembered.

CONTENT · BLOG · SNS · DIGITAL
JINYOUNG, PRODUCT REALIZATION · QC & SOURCING04
PRODUCT REALIZATION · QC & SOURCING

JINYOUNG

Turns strategy and design into a manufacturable product.

OEM·ODM · PACKAGE · MATERIAL · QC
SEUNGJU, VIRAL DISTRIBUTION · MARKET MOMENTUM05
VIRAL DISTRIBUTION · MARKET MOMENTUM

SEUNGJU

Turns content exposure into visible market momentum.

VIRAL · SEEDING · REVIEW · MOMENTUM
PROJECT SPECIALIST NETWORK

Trademark & IP / OEM·ODM / Clinical & claims / BX & package / Production / Domestic & global distribution

FIELD EXPERIENCE

Built together.
Released into real markets.

DEVELOPMENT & MANUFACTURING

KOLMAR KOREA · COSMECCA KOREA · NB BIO · CNF · ECOMENT · JPS COSMETIC · MEGACOS · CNB BIO · GREENCOS · DONGBANG COSMETICS

Based on project development and manufacturing experience, not official partnership claims.
CHANNEL & MARKET

Qoo10 · Rakuten · Shopee · Watsons · Amazon · TikTok Shop · German pharmacies · France channels

Based on listing, product registration, localization, content and early-sales experience.

START WITH THE REAL PROBLEM

Before a beautiful brand,
build the reason to buy.

DIAGNOSE YOUR PROJECT ↗