One lead across strategy,
product, content and channel
02
Not every service.
The right missing link.
FROM SIGNAL TO SALES
Before visible design,
build the conditions to sell.
DATABRANDPRODUCTPROOFMARKETSCALE
BLD:B SERVICE MAP
Not just a strategy deck.
Into market. Proven by numbers.
STRATEGY→IDENTITY→PRODUCT→PROOF→MARKET→SCALE
From idea to a
sellable beauty business
Units sold in three months
by a founder-built brand
Pharmacy doors and
offline distribution built
WHAT WE DO
BLD:B services.
At a glance.
01BRAND STRATEGY
Market and brand standard
Research · competitor · target · positioning · price · channel
VIEW DETAILS ↓02BRAND & IPName and identity
Naming · trademark · identity · language · package direction
VIEW DETAILS ↓03PRODUCT & MANUFACTURINGProduct and production
Formula · OEM·ODM · sample · cost · MOQ · production
VIEW DETAILS ↓04PROOF & VALIDATIONEvidence and consumer proof
Clinical · claim · label · trial · review · content
VIEW DETAILS ↓05LAUNCH & CONVERSIONLaunch and first revenue
PDP · content · price · promotion · listing · optimization
VIEW DETAILS ↓06GLOBAL & SCALEMarket entry and growth
Localization · Qoo10 · Rakuten · Shopee · Amazon · TikTok
VIEW DETAILS ↓AI × SEARCH DATA × PRODUCT JUDGMENT
AI does not make the answer.
It strengthens the decision.
01NAVER
DATALABKorean demand
DATALABKorean demand
02GOOGLE
TRENDSRegional scale
TRENDSRegional scale
AIFIELD
JUDGMENT
FIELDJUDGMENT
03REVIEW
VOCLanguage and barriers
VOCLanguage and barriers
04PRODUCT
AUDITCommercial conditions
AUDITCommercial conditions
Set the question and criteria
Decompose Korean demand
Test regional scalability
Turn data into hypotheses
Audit at SKU level
Pass real business conditions
BLD:B PROMPT BLUEPRINT
Not one question.
A decision architecture.
CONTEXTCategory · target · market · period · price · channel
INPUTSearch index · shopping trend · competitor table · formula · raw reviews
CRITERIADemand · competition · difference · manufacturability · margin · evidence
OUTPUT3 hypotheses · evidence and counterevidence · tests · final priority
AI output is never the final answer. Claims without sources, scientific errors and regulatory risk are removed; only decisions that pass real manufacturer, lab and channel conditions remain.
30+ DELIVERABLE TYPES
Not one proposal.
A system that moves execution.
01PROJECT CONTROLProject operations
5 FILES ＋
- Project overview
- Master WBS
- Meeting and decision log
- Data request list
- Risk and issue tracker
02MARKET & BRANDMarket and brand
7 FILES ＋
- Keyword clusters
- Naver-Google trends
- Competitor matrix
- Review VOC
- Positioning map
- Brand strategy
- Naming and trademark check
03PRODUCT & COSTProduct and manufacturing
9 FILES ＋
- SKU portfolio
- Development brief
- Formula target
- Sensorial scorecard
- Manufacturer bids
- Sample revision log
- Cost and MOQ
- Component spec
- Production QC
04PROOF & CONTENTProof and content
10 FILES ＋
- Clinical plan
- Lab bidding
- Claim matrix
- Label review
- Identity guide
- Package layout
- PDP structure
- Shoot brief
- Message map
- Review analysis
05LAUNCH & SCALEMarket entry and growth
8 FILES ＋
- Listing master
- Localized PDP
- Price and set model
- Marketing budget
- Launch WBS
- KPI dashboard
- Scale-stop rules
- 90-day report
PROJECT-SPECIFIC OUTPUTSWe do not deliver every file mechanically. Each project receives only the documents needed for its stage and next decision—ready for the next operator to act on.
01BRAND & IPSEARCH DATAAI ANALYSISBRAND STRATEGYMarket, brand and naming
＋
SEARCH DATAAI ANALYSISBRAND STRATEGY
We first define who buys, why, at what price and through which channel. Search, trend and review data become positioning, naming and an IP-ready brand system.
- Market, demand and competitor research↗
- Naver and Google trend comparison↗
- Review VOC and buying barriers↗
- Target and need-state definition↗
- Positioning, price and channel↗
- Brand and product naming↗
- Identity and package direction↗
- Prior-mark review and filing link↗
KEY OUTPUTS
Keyword clustersSearch-trend reportCompetitor matrixVOC reportPositioning mapBrand strategyNaming shortlistTrademark reviewIdentity direction
02PRODUCT & MANUFACTURINGPRODUCT AUDITOEM·ODMCOST & MOQProduct and OEM·ODM development
＋
PRODUCT AUDITOEM·ODMCOST & MOQ
Competitor formula, texture, volume, price and reviews become conditions a manufacturer can develop. We control comparison, samples, cost, MOQ, packaging and production.
- SKU and formula benchmark↗
- Product concept and reason to buy↗
- Ingredient, texture and sensorial standard↗
- Portfolio and launch order↗
- Manufacturer selection and equal-condition bids↗
- Product development brief↗
- Sample review and revision log↗
- Cost, MOQ and negotiation ceiling↗
- Component and package development↗
- Production and quality response↗
KEY OUTPUTS
SKU strategyProduct auditDevelopment briefFormula targetManufacturer comparisonSample scorecardCost and MOQ modelComponent specPrint specificationProduction QC checklist
03PROOF & COMPLIANCECLINICAL BIDCLAIMCOMPLIANCEClinical, claims and labeling
＋
CLINICAL BIDCLAIMCOMPLIANCE
We connect the core benefit to the test that can prove it, compare labs and turn results into compliant claim assets.
- Shared and SKU-specific clinical structure↗
- Human-use, safety and instrument tests↗
- Lab bidding and price comparison↗
- Functional and quasi-drug review↗
- Vegan and product certification↗
- Label and advertising review↗
- PDP evidence architecture↗
KEY OUTPUTS
Clinical strategyTest priorityLab bid tableBudget and schedule comparisonClaim matrixPermitted-language guideLabel checklist
04CONSUMER VALIDATIONVOCREVIEW DATACONTENT PROOFTrials, reviews and content proof
＋
VOCREVIEW DATACONTENT PROOF
We run trials and creator seeding, classify reviews, questions and churn, then use repeated customer language to improve the product, PDP and media message.
- Targeted trial design↗
- Creator and UGC seeding↗
- Use reviews and CS collection↗
- Review-platform registration↗
- AI sentiment and topic clustering↗
- Strength, friction and use-context analysis↗
- PDP message comparison↗
- Buying-barrier priorities↗
KEY OUTPUTS
Trial planScreener and questionsRaw review datasetAI VOC tableBarrier reportMessage priorityProduct and content revisions
05GLOBAL MARKET ENTRYMARKET DATALOCALIZATIONCHANNEL ENTRYDomestic and global channels
＋
MARKET DATALOCALIZATIONCHANNEL ENTRY
We do not simply translate a Korean playbook. Search language, price, regulation, channels and review culture are rebuilt for each market.
- Country trend and keyword comparison↗
- Market and channel priority↗
- Local price, review and offer audit↗
- Listing proposal and registration↗
- Qoo10, Rakuten and Shopee↗
- Amazon and TikTok Shop↗
- Watsons and offline distribution↗
- Localized PDP↗
- Logistics and CS operation↗
KEY OUTPUTS
Country comparisonChannel priorityLocal competitor auditLocalized copy and PDPRegistration masterEntry checklistLogistics and CS planLaunch-readiness score
06LAUNCH & CONVERSIONLAUNCHKPIDATA LOOPLaunch, media and sales optimization
＋
LAUNCHKPIDATA LOOP
We set channel roles, KPI and scale-change-stop rules before spend, then feed sales, reviews and CS back into production and expansion decisions.
- Channel launch and budget↗
- UGC and short-form content↗
- Search and content marketing↗
- PDP conversion improvement↗
- Price, set and promotion↗
- ROAS, CPA and CVR targets↗
- Sales and inventory dashboard↗
- Review and CS analysis↗
- Scale, stop and reorder gates↗
KEY OUTPUTS
Integrated launch WBSChannel budgetContent and shoot briefPrice and set modelKPI dashboardScale-stop rules90-day reportReorder and expansion plan
PRODUCT RANGE DEVELOPMENT CATEGORIES
Every product needs
its own manufacturing logic.
BLD:B CONSUMER PROOF SYSTEM
Trial campaigns are not
just paid exposure.
We use trials, reviews and creator content to discover purchase language, reveal barriers and improve the next product, message and channel decision.
PLAN CONSUMER PROOF↗
PRODUCT SIGNALReal use before media spend
01TARGET
Define who should respond first
02EXPERIENCE
Design use moments and evaluation criteria
03REVIEW
Collect the consumer's real language
04MESSAGE
Validate claims and creative messages
05CONVERT
Expand into ads, PDP and channel sales
INPUTPRODUCT · TARGET · CLAIM
OUTPUTREVIEW LANGUAGE · CREATIVE · SALES DATA
WHY BLD:B
So an early decision
does not become a later cost.
NAME→FORMULA→COST→PROOF→MARKET
You do not need to know which service to choose. Start with the current state.
START A PROJECT ↗