What to confirm
before we begin.

Yes. The target customer, sales channel, available budget and desired timeline are more important than having a finished item. In the first diagnosis, we set Go / Adjust / Hold criteria together.

Yes. We can review manufacturer candidates according to product type, target cost, MOQ and formulation complexity. If you already have a manufacturing partner, we can work with that organization.

Yes. We define scope around your team gap and commercial bottleneck across BRAND & IP, PRODUCT & MANUFACTURING, PROOF & COMPLIANCE, CONSUMER VALIDATION, GLOBAL MARKET ENTRY, and LAUNCH & CONVERSION.

We design targets, keywords, questionnaires and content rationale during development—not only after the final product is complete. Actual seeding begins once safety and product information are secured.

No. Testing, clinical studies and certification build the proof a product is allowed to communicate. Market potential must still be validated through content response and purchase conversion.

No. We improve the probability of success and the quality of decisions by designing target cost, breakeven ROAS, content tests, initial conversion and repurchase metrics.

A strategy program generally takes 4–6 weeks. Integrated development and launch of three SKUs generally takes 12–20 weeks. Functional claims, quasi-drugs, molds and testing can extend the schedule.

Service fees and external pass-through expenses are separate. Formula, packaging, tooling, testing, certification, production, media and creator costs receive separate quotations and approval before order.

Yes. We do not automatically rebuild everything. We audit existing products, reviews, sales data and content assets through Keep / Reframe / Validate / Expand.

Yes, when the project needs localization around Korean consumer sensorials, information hierarchy, manufacturing, channels or content. Regulatory and legal review is coordinated with specialist partners.