Turning problem foot care into a pharmacy and e-commerce routine

DERMASOME / STEP 1–3 FOOT DERMACOSMETIC ROUTINE

KOREA / PHARMACY → E-COMMERCE → RETAIL

Foot and nail concerns create significant discomfort, but the category also carries treatment imagery and distrust of exaggerated advertising. It needed a credible, repeatable management routine—not a single product.

We positioned the STEP 1 quasi-drug as the authority SKU, then designed follow-up stages connecting exfoliation, moisturization and skin condition. Pharmacy credibility came first, followed by e-commerce expansion.

• Category, target and positioning
• Three-step product portfolio
• Formula, sensorial and manufacturing development
• Quasi-drug route and labeling
• Clinical and antimicrobial proof
• Campaign, product page and advertising direction
• Pharmacy and e-commerce channel structure

We selected specialized quasi-drug and cosmetic manufacturers by item and directly managed formula, filling, package compatibility and quality issues.

• PHARMACY 200+
• COUPANG
• NAVER SMARTSTORE
• OLIVE YOUNG PREPARATION

• Antimicrobial tests across five microorganisms
• Human-study design for exfoliation, roughness and moisturization
• Before-and-after visuals
• Consumer review and CS language

Instead of sensationalizing problem areas, we converted step-by-step care logic, real-use scenes, antimicrobial, exfoliation and moisturizing proof, and review language into product-specific content.

The brand built experience of more than 20,000 units sold within three months and a base of over 200 pharmacy doors. Sales, returns and quality data were fed into the next manufacturer and follow-up SKU decisions.